Robinhood Celebrates the Holidays with $750,000 Bitcoin Giveaway
In a massive play to boost user engagement as the year draws to a close, Robinhood has officially distributed $750,000 worth of Bitcoin to its users. The giveaway, which took place on December 27, 2025, served as the centerpiece of the second day of the platform’s "Holiday Countdown" event.
This move comes as Robinhood continues to solidify its position as a dominant force in the retail crypto space, following a year of aggressive international expansion and record-breaking trading volumes.
The "Holiday Countdown" Details
The Bitcoin distribution was part of a multi-day sweepstakes designed to reward loyal traders and Robinhood Gold subscribers. While the first day of the event focused on Dogecoin (DOGE), Day 2 shifted the spotlight to the world’s largest cryptocurrency.
The Prize Pool: A total of $750,000 in BTC was split among eligible participants.
Beyond Crypto: In addition to the Bitcoin "slices," the company also gave away luxury items, including Away suitcases and all-expenses-paid Hawaii vacation packages, to several lucky winners.
Technical Recovery: The event also served as a "redemption arc" for the platform. After technical glitches frustrated users on the first day of the campaign, Robinhood appears to have smoothed out its app performance, allowing for a seamless redemption process for the Bitcoin rewards.
A Landmark Year for Robinhood Crypto
The timing of this giveaway isn't accidental. Throughout 2025, Robinhood has transformed from a US-centric stock app into a global crypto powerhouse. Key milestones from this year include:
Global Expansion: Robinhood expanded its crypto services from 3 countries to 30 countries, including a full rollout across the European Union.
Surging Volume: As of late 2025, Robinhood reported a staggering 480% increase in crypto notional trading volume over the previous 12 months.
New Features: The platform introduced Ethereum and Solana staking, launched a Layer 2 blockchain ("Robinhood Chain"), and added over 45 new digital assets to its roster.
"2025 was a landmark year for the crypto industry, defined by meaningful innovation and growing adoption," the company stated in its year-end review. "This initiative [the giveaway] highlights our commitment to engaging our users and demonstrating the growing trend of crypto adoption."
